Secrets of Personal Branding Online - Module 2

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Part 1: What Is Traffic Secrets?

Recruiters are looking you up online, and a personal website that tells the story you want to tell can make all the difference between you and a competing candidate. If you're thinking about creating a personal website of your very own, check out the examples below that hit the nail on the head. Inspired by a particular type of website? Click one of the following links to jump to that section of this article:. Whether you create a single-page site or a larger portfolio, the web resume serves as a more personalized option for sharing information and demonstrating your technological skills -- and it can be used by all types of job seekers.

Even if you have very little work experience, you can leverage a website to build a better picture of your capabilities and yourself as a candidate, while leaning on your traditional resume to provide the basic background information. Unlike a standard resume document, Sheng's website makes it easy for him to include logos and clickable links that allow his software engineering and web development skills to shine. We love that visitors can choose to scroll down his page to view all of the website's categories "About Me," "My Passion," etc.

The "My System" section reads like a company mission statement, and this personal touch helps humanize his work and make him more memorable. Derolez's web resume is modern, cool, and informative.

Creating The Visual Parts of Your Personal Brand

It shows off his personality, branding, and developing skills in a way that's still very simple and clear. Not to mention, his use of unique fonts and geometric overlays ascribes personality to his name in an eye-catching way. Want to get in touch with Derolez? Simply click the CTA located at the bottom of the page to open up an email that's pre-addressed directly to him.

Or select one of the social media links to connect with him on platforms like Twitter -- where the look and feel of the visual assets happens to seamlessly align with the branding of his website. Well played, Derolez. Pascal van Gemert is a web developer from the Netherlands, and his personal resume website proves you can include a lot of information on a single webpage if it's organized properly. Pascal's resume, shown above, uses an extended scroll bar to keep visitors from having to navigate to a different page when learning about him. He also visualizes his career in different ways between "Profile," "Experiences," "Skills," and "Projects," while using a consistent teal color to unite all of his resume contents under one brand.

Johnson's incredible resume must be seen to be believed. Beautiful images of planets help to complement his planetary science background, and animations make his resume more of an experience than a document. In terms of design, the textured, multi-layered background adds greater depth to the two-dimensional page in a way that evokes feelings of space and the planetary systems, which Johnson's work focuses on.

Harris' resume uses photos to tell his personal story -- and it reads kind of like a cool, digital scrapbook. It covers all the bases of a resume -- and then some -- by discussing his educational background, work experience, and skills in a highly visual way. Not to mention, the copy is fantastic. It's clear that Harris took the time to carefully choose the right words to describe each step of his personal and professional journey.

For example, the section on storytelling reads:. NYC, my new home, is filled with the necessary secrets to not only propel my craft forward, but my identity as an artist. With every lens snapped and every pixel laid, I am becoming me.

How to Pick the Right Colours & Fonts that Communicates & Strengthens Your Brand

Finally, at the final navigational point note the scrolling circles on the left-hand side of the page , users are redirected to quintonharris. Halpin's resume is short, sweet, and to the point, which is authentic to his voice and personal branding outlined on the site. The white space allows his designs and copy to pop and command the reader's attention, which helps to improve readability -- especially on mobile devices:.

Building an online portfolio is a highly useful personal branding and marketing tool if your work experience and skill set call for content creation. In fact, photographers, graphic designers, illustrators, writers, and content marketers can all use web portfolios to show off their skills in a more user-friendly way than a resume or hard copy portfolio.

It's important to keep the design of your visual portfolio simple to let images capture visitors' attention, and D'Orio accomplishes this by featuring bold photographs front-and-center on his website. His logo and navigation menu are clear and don't distract from his work. And he makes it easy for potential customers to download his work free of charge.


Want to give it a try? Once you open the PDF, you'll notice that it comes fully equipped with D'Orio's business card as the cover When you're a designer, not one pixel on your personal website should go unused.

Verena Michelitsch's portfolio , shown above, is covered end to end in artwork. From her extensive library of work, she chose to exhibit multiple colors, styles, and dimensions so visitors can see just how much range she has as a designer. It's a perfect example of the classic adage, "show, don't tell. Cruze is a copywriter.

But by turning his website into a portfolio featuring images from different campaigns he's worked on, he makes visitors want to keep clicking to learn more about him. Also, there's a great CTA at the top of the page that leads visitors to his latest blog post. His site's humorous copy -- specifically in the "17 Random Things" and "Oh Yes, They're Talking" sections -- serves to show off his skills, while making himself more memorable as well.

These pages also include his contact information on the right-hand side, making it easy to reach out and connect at any point:. Daveid's website is a great example of "less is more. This developer's portfolio features clear, well-branded imagery of campaigns and apps that Daveid worked on, and she shows off her coding skills when you click through to see the specifics of her work.

While it might seem overly minimal to only include three examples of her work, Daveid did her portfolio a service by including her best, most noteworthy campaigns. At the end of the day, it's better to have fewer examples of excellence in your portfolio than many examples of mediocrity.

Christopher Lee's portfolio is busy and colorful in a way that works. When you read more about Lee on his easily navigable site, you realize that such a fun and vibrant homepage is perfect for an illustrator and toy designer. Known by his brand name, "The Beast Is Back," Lee's web portfolio highlights eye-catching designs with recognizable brands, such as Target and Mario, along with links to purchase his work.

This is another gallery-style portfolio with pops of color that make it fun and give it personality, thus making it more memorable. This freelance videographer is another example of a simple but sleek portfolio, organizing the many types of media Daniel's done into the categories by which his potential clients would likely want to browse.

The opening video spot on the homepage -- labeled "Daniel Grindrod ," as shown on the still image -- also ensures his site visitors that he's actively creating beautiful work.

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Consistently publishing on a blog is a great way to attract attention on social media and search engines -- and drive traffic to your site. Blogging is a smart way to give your work a personality, chronicle your experiences, and stretch your writing muscles. You might write a personal blog if you're a writer by trade, but virtually anyone can benefit from adding a blog to their site and providing useful content for their audience. This blog looks a bit busier, but its consistent branding helps visitors easily navigate the site.

The travel blog uses globe iconography to move visitors around the site, making it easy to explore sections beyond the blog. Owned by writer Geraldine DeRuiter, this blog also features a "Best Of" section that allows new visitors to learn about what the blog covers to get acclimated. The color scheme is warm, neutral, and free of excess clutter that could distract from the content. Side Hustle Nation is the business blog of Nick Loper, an advisor whose website offers tons of valuable financial advice for individual business owners.

His homepage, shown above, sets a lighthearted yet passionate tone for his readers. It suggests you'll get friendly content all committed to a single goal: financial freedom. The green call to action, "Start Here," helps first-time visitors know exactly how to navigate his website. On Nick's blog page, shown above, you'll notice two unique types of content: "My Podcast Production Process," the top post; and "Quarterly Progress Report," the third post down.

The top post shows readers how Nick, himself, creates content that helps his business grow, while the third post down keeps his readers up to date on his blog's growth over time. The people that love what I have to say, even if at times I challenge them and push them outside of their comfort zones with my opinions and thoughts.

Although you will have explored and expressed your core, soul-aligned personal brand message in the previous modules, you will need to continue to create and share your content with your people.

Primary Sidebar

This is part of the Content Creation process, which is an integral part of education marketing through which you provide your people with content of value to them. In order to ensure you have this down-pat, we will cover:. Here we will cover the principles required to launch and grow a sustainable, long-term Personal Brand positioned for optimal leverage:.

Upon completion of the program, you will have access to an exclusive, password protected, membership site that will house all content.

Harvard Business Publishing

You will have lifetime access to this. At the very least, I will expect you to have achieved the following upon completion of this course:. I invite you to join me for this program that is going to change the way you think about branding and marketing for the better. Still not sure if this is for you? Get in touch: support private-practice-success. Personal Branding. The Fundamentals. How to even know what your Personal Brand is or could be. Establish your Personal Brand. Be clear on the what, who, where and how.

Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2
Secrets of Personal Branding Online - Module 2 Secrets of Personal Branding Online - Module 2

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